Artisan Colour Has Acquired MarComm, A Digital Marketing Agency
Artisan Colour is excited to announce that we have acquired MarComm, a leading digital marketing agency specializing in cross-channel marketing strategies and sophisticated integration techniques.
This strategic move, finalized on September 10th, 2024, signifies more than just an expansion of our service offerings.
It establishes a new standard of marketing effectiveness.
By combining our expertise in commercial printing with MarComm’s team of accomplished digital marketing experts, Artisan Colour is dissolving the boundaries between print and digital.
Businesses will now benefit from a single partner with a highly customizable menu of services that results in a streamlined marketing ecosystem meticulously engineered to increase precision, potency, and ROI.
Strategic Synergy: The Best of Both Worlds
Historically, businesses have had to juggle multiple vendors for their print and digital needs, often leading to fragmented strategies. This fragmentation is like trying to build a house with two different blueprints. It results in disjointed marketing efforts, inconsistent branding, wasted resources, and missed opportunities.
For example, variable data printing is a technology that utilizes customer data from your CRM to personalize each printed piece with unique information tailored to each recipient or audience segment. However, the effectiveness of variable data printing relies heavily on collecting first-party data from customers and target audiences. This data is typically collected through online channels, such as form fills on a website.
Additionally, variable data campaigns require a deep understanding of the customer's journey, from initial awareness to conversion, and identifying the exact moments where print can have the greatest impact on sales, customer acquisition, and revenue growth.
The reality is that effectively executing variable data campaigns necessitates a cohesive marketing strategy and expertise in print and digital channels, which is difficult to coordinate with multiple vendors.
This is just one of the many reasons businesses are no longer looking for separate print and digital marketing vendors.
Businesses are actively seeking a new breed of marketing partner. A partner offering a unified approach where print and digital strategies are seamlessly integrated, data is leveraged across channels, and every touchpoint is optimized.
By joining forces with MarComm, Artisan Colour has decisively become that unique partner.
Expanded Services, Same Commitment to Excellence
Since our founding in 1998, Artisan Colour has been a leading provider of print, catalog, and color management solutions for top brands and institutions nationwide, including Neiman Marcus, Patagonia, Johnston & Murphy, and Grand Canyon University. We've consistently invested in innovation and expanded our services to offer comprehensive solutions that build brands and grow businesses.
By acquiring MarComm, our customers now benefit from a comprehensive menu of integrated digital marketing solutions, including:
- Marketing strategy.
- Print and digital integrations.
- CRM implementations and management.
- Hubspot ecosystem solutions.
- Web design and development.
- SEO and content marketing.
- Social media management.
Though our services have expanded over the past 26 years, Artisan Colour’s commitment to quality and craftsmanship remains unchanged—ever driven by the artisanal ethos that marked our beginning.
We are extremely excited to welcome our new digital marketing artisans to the family. We are equally excited to welcome MarComm’s customers to the Artisan Colour family (and they’re pretty excited, too).
“I have worked with MarComm since 2019, and the results have been nothing short of extraordinary. They increased our inbound leads by more than 1,200% and decreased our cost per lead by 85%. But these numbers barely scratch the surface of MarComm’s overall impact on our business. From their expert implementation of the HubSpot CRM to the sophisticated integrations, automation, and workflows they manage, MarComm has been a critical ally to our marketing and sales efforts in ways we never thought possible.
When we expanded our print and sample order fulfillment strategy in 2023, we chose to work with Artisan Colour. Their quality is like nothing I've ever seen: it's art, pure and simple. Our marketing collateral, direct mail campaigns, and sample kits now have this 'wow factor’ that causes customers to contact us and ask, "Who did your printing?"
Artisan Colour pours the same level of craftsmanship and excellence into print that MarComm puts into digital marketing.
Now, with both partners under one roof?
DECRA’s marketing and growth strategies will be more potent than ever.”
–Trevor Underwood, Vice President of Digital Marketing, DECRA Metal Roofing
A New Era of Excellence
At Artisan Colour, we measure our success by yours.
It's a simple philosophy, but it's one that has guided us through decades of growth and innovation.
This commitment to your enduring success is why we acquired MarComm.
It's a purposeful merging of complementary strengths to provide you with comprehensive strategies that drive sustainable growth and unparalleled expertise that spans the entire marketing spectrum.
We're excited to put our expanded capabilities to work for your business.
Welcome to the new era of Artisan Colour!
Doug & John
Founders of Artisan Colour
Contact our team today to learn how Artisan Colour can contribute to the continued success of your business.