Interactive Paper Touch
Interactive Paper Tap
A New Category of Direct Mail for Unmatched Engagement
In a world where everyone’s seen everything, how do you make your direct mail marketing unforgettable? Interactive Paper is the answer.
Artisan Colour is the exclusive U.S. distributor and printer of Interactive Paper, an entirely new category of paper technology offering immediate digital interaction and unmatched engagement rates. With just a tap or press, recipients are instantly connected to AR (augmented reality) experiences or multi-step storytelling journeys. The result? Faster interactions, higher response rates, prolonged audience attention, and a higher ROI.
Interactive Paper comes in two distinct formats, as noted below.
Both formats include built-in analytics that track user interactions in real-time–such as tap frequency and engagement duration–providing valuable insights for refining future campaigns.
Customize Each Mailpiece for Individual Recipients or Audience Segments
Utilizing a modern digital printing technology called variable data printing, each mail piece can be personalized for individual recipients or audience segments. For instance, instead of printing 10,000 postcards with the same content, variable data printing enables each mailpiece to be personalized for individual recipients. Names, images, colors, offers, and messaging can differ from one printed piece to the next without delaying the print run.
Variable Data
Template
Template with
variable data inserted
High-Quality, Cost-Effective Direct Mail Campaigns for Broad Audiences
Traditional direct mail campaigns are a cost-effective solution for businesses to engage a general audience. While standard direct mail does not include interactive or personalized content, QR codes and personalized URLs (pURLs) can be integrated into the mailpiece design to connect recipients directly to digital landing pages or online offers.
Use Cases and Benefits:
- Broad visibility and general market engagement.
- Ideal for campaigns that require uniformity across all mailpieces.
- Use demographic and geographic data for strategic targeting.
- Lowest cost per mail piece.
Rest assured knowing your data is handled in strict adherence to SOC 2 standards.
SOC 2 (System and Organization Controls 2) compliance is an internationally recognized auditing standard that validates an organization’s security controls across five key trust service criteria: security, availability, processing integrity, confidentiality, and privacy. For businesses operating in regulated sectors, SOC 2 compliance is often a mandatory requirement for vendor partnerships. At Artisan Colour, our SOC 2 compliance guarantees that data is handled with care, transparency, and adherence to strict regulatory mandates.
Whether you operate in regulated industries or simply prioritize data security as part of your business operations, working with a SOC 2 compliant printing partner provides assurance that sensitive customer data is managed with rigorous security protocols and industry-leading standards.
