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Traditional Direct Mail Campaigns

Artisan Colour makes it easy to launch beautiful, bold, and effective direct mail campaigns.

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Direct mail remains one of the most effective marketing channels for driving engagement and ROI.

The average person
receives 121 emails daily
but only 15 pieces of mail each week.

Direct mail boosts
brand recall by 70%
compared to digital content.

73% of recipients
believe direct mail is more
credible than digital content.

Despite its advantages, direct mail comes with challenges that can hinder campaign success, including:

 

Outdated or poorly maintained mailing lists waste resources and lower response rates.

 

Complex USPS regulations and mailpiece design requirements create risks of delays or penalties if mishandled.

 

Limited tools for tracking campaign performance and measuring ROI compared to digital channels.

 

Fragmented processes across multiple vendors slow execution and inflate costs.

These obstacles can derail even the best campaigns—but they don’t have to.


Artisan Colour eliminates these challenges by offering a comprehensive menu of direct mail services that make it easy to launch beautiful, bold, and highly effective campaigns.

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Comprehensive Direct Mail Services

Types of Direct Mail

Image of different types of direct mail
  • Postcards
  • Brochures & Flyers
  • Cards & Envelopes
  • Catalogs
  • Newsletters
  • Magazines
  • Calendars
  • Appeal Letters
  • Self-Mailers

Finishing Options

Image of a Collection of Finishing Options
  • Textured Finishes
  • Die-Cut Shapes
  • Embossing
  • Debossing
  • Perforations
  • Scratch-Offs
  • Special Folds
  • Foil Stamping
  • Metallic Inks

Services & Integrations

Image of Informed Delivery
  • Campaign Management
  • Mailing List Services
  • Data Hygiene
  • Informed Delivery
  • EDDM
  • Kitting & Assembly
  • Postal Optimization
  • Intelligent Mail® (IMb)
  • Mailpiece Design

Campaign Management

Every campaign begins with understanding what matters most to your business. Whether you’re driving customer acquisition, increasing retention, or amplifying brand awareness, we align our strategy with your objectives from day one. Our team works with you to define success metrics and create a plan that connects your message with the audience who needs it most.

Mailpiece Printing

Our advanced printing technology delivers high-fidelity color and consistent quality across large runs, whether you're printing postcards or multi-page catalogs.

Mailing List Services & Data Hygiene

Accurate targeting starts with clean data. We handle acquisition, segmentation, hygiene, and management to ensure your message reaches the right audience.

Design Compliance Review

Prevent mail stream issues by ensuring your designs meet USPS specifications for size, weight, address placement,
and format requirements.

Mailpiece Design

Compelling visuals and messaging are critical for direct mail success. Artisan Colour’s team collaborates with you to create designs that align with your brand while adhering to USPS compliance standards.

Kitting & Assembly

We assemble multi-component packages with precision, ensuring every piece is organized and ready for mailing.

Every Door Direct Mail® (EDDM)

Target geographic areas without needing specific addresses—ideal for local campaigns or broad outreach strategies.

Intelligent Mail® Barcode (IMb)

Gain real-time visibility into delivery progress with piece-level tracking through USPS systems.

Informed Delivery® Integration

Coordinate digital previews with physical mail arrivals to create a seamless omnichannel experience for recipients.

Image of Personalized Direct Mail

We also offer personalized direct mail campaigns. Names, logos, offers, images, and more can be tailored to each recipient with our variable data printing technology.

Explore Personalized Direct Mail
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Why Choose Artisan Colour for Your Next Direct Mail Campaign?

Turnkey Simplicity

We can manage some or all of your campaign, including strategy, data management, mailpiece design, printing, finishing, postal optimization, mailing, and tracking.

Dedicated Mailing Specialist

Your dedicated point of contact is a mailing logistics expert who understands what it takes to achieve success. They oversee your project from start to finish, answer your questions directly, and ensure your campaign is seamlessly executed.

Smart Postal Logistics

We’re postal optimization experts. From postage optimization to bulk mailing discounts, we help you get the most value from your marketing budget. Our deep understanding of complex USPS regulations and optimization techniques reduces your postage expenses through smart preparation, sorting, and logistics.

Consistent Quality Assurance

Our facility, equipment, and processes are built to handle high-volume campaigns efficiently without sacrificing quality. From prepress checks to final mail verification, rigorous quality control processes are integrated into our workflow, ensuring your brand is represented flawlessly on every piece.

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Contact Our Mailing Experts Today!

Ready to launch your next direct mail campaign? Artisan Colour is here to deliver high-performance campaigns for your business.
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Direct Mail Campaign FAQs

While various custom sizes are possible, common machinable postcard sizes that often qualify for better postage rates include 4" x 6", 5" x 7", and 6" x 9". For letters, pieces up to 6.125" x 11.5" can often qualify for automated letter rates, provided they meet thickness and flexibility requirements. Staying within these standard USPS specifications for Marketing Mail or First-Class Mail is crucial because pieces that are non-machinable (due to size, shape, rigidity, etc.) incur significantly higher postage costs.

Yes! If you don't have a suitable list, we work with you first to clearly define your target audience based on relevant criteria – this could include demographics (age, income), psychographics (lifestyle, interests), firmographics (industry, company size for B2B), or geographic location down to specific neighborhoods or carrier routes. Once the target profile is clear, we partner with reputable list brokers and data providers to source mailing lists that align with your specifications. We emphasize using quality sources and ensuring list hygiene (like NCOA and CASS certification, discussed below) is performed before mailing to improve deliverability and reduce waste. We also guide you on list usage rights and compliance considerations. Our role is consultative and facilitative – helping you acquire the most effective list for your campaign goals.

Yes, visibility into mail delivery is possible through the USPS Intelligent Mail® barcode (IMb). While it's not the same as guaranteed, door-step delivery confirmation like you get with courier packages, the IMb does allow for tracking as the mailpiece moves through USPS processing facilities. Each piece receives a unique barcode, and as it's scanned at various sorting centers across the country, that information becomes available. This allows you to see the mail progressing through the system, confirm it has been processed in specific regions, and better predict delivery windows.