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Interactive Paper Technology

The technology is invisible. The experience is unforgettable. 

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Welcome to the Future of Print

At first glance, Interactive Paper looks and feels like a premium-quality print. But when a smartphone comes near, something extraordinary happens: the paper responds.

Every piece of Interactive Paper contains a hidden near-field communication (NFC) chip—the secure, wireless technology that enables contactless payments like Apple Pay. But instead of processing a payment, the NFC technology embedded within Interactive Paper instantly activates an immersive digital experience directly on the user's smartphone.

No apps. No scanning. No learning curve. Simply bring a smartphone near the paper, and something extraordinary happens:

  • A video instantly ignites and floods the screen.
  • An augmented reality (AR) experience launches, anchoring responsive 3D content directly to paper.

But not just one experience.

Interactive Paper can include up to three separate buttons printed with conductive ink, each activating unique digital content on the user's phone when touched.

Interactive Paper has delivered unprecedented performance across Europe, delivering up to 3x ROI for global brands like Pfizer and 3M.

Now, this groundbreaking technology is available in the United States, exclusively distributed and printed by Artisan Colour.

 

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Two Formats. One Unforgettable Experience

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Interactive Paper Touch

Paper with embedded buttons.

Interactive Paper Touch is uniquely designed with three embedded buttons that users physically press to trigger digital content. Each button is created using conductive ink circuits linked to an NFC chip embedded in the paper. When touched, the user's natural capacitance completes the circuit, instantly launching digital experiences—such as product videos, detailed information, or purchase links. The three-button layout allows a single printed piece to provide multiple, clearly defined interactions, driving users back repeatedly to discover more content or take further action. 

Interactive Paper Touch is Perfect For:

Guided Product Demonstrations

Launch product videos, detailed specs, and instant purchase links. 

Multi-Step
Storytelling

Sequentially reveal content, encourage repeat interactions, and deepen brand connection.

Sales & Marketing Collateral

Present core features, comparative benefits, and targeted calls to action.

Customer Education & Onboarding

Introduce key concepts, provide interactive examples, and links to live chat or support.

Recruiting & Talent Engagement

Showcase company culture, detailed role insights, and direct application prompts.

Catalog Inserts & Retail Displays

Highlight products, offer quick purchase options, and drive in-store or online traffic.

Recurring Engagement Campaigns

Encourage users to hold on to Touch and use it as a portal to regularly refreshed content, such as new products, blogs, videos, or podcasts.

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Interactive Paper Tap

Touchless, tap-to-launch simplicity
for immediate impact.

While Interactive Paper Touch excels at guided, multi-step journeys, Interactive Paper Tap is optimized for speed, visual immediacy, and driving a single, powerful call to action. Both formats of Interactive Paper have embedded NFC chips, but with Tap, there are no buttons to press; the interaction is immediate and effortless, triggered by proximity alone.

Tap is ideal when you want to instantly immerse the user in a specific digital environment or achieve a direct conversion. It's the fastest, most frictionless way to bridge the physical print piece with a dynamic digital experience. 

Interactive Paper Tap is Perfect For:

Immersive AR (Augmented Reality) Experiences

Instantly overlay digital objects onto the real world, allowing users to visualize products in their own space, explore 3D models, or engage with interactive brand content.

One-Click Offers & Promotions

Drive immediate action by linking directly to special discounts, sign-up forms, or limited-time landing pages.

Instant Lead Generation

Seamlessly transition users from awareness to purchase or inquiry by linking straight to product pages, checkout carts, or contact forms, significantly reducing friction.

Product Visualizations & Launches

Instantly immerse users in the key features of new products with compelling visuals, 3D views, or videos.

Event Invites & Engagement

Provide instant access to schedules, maps, speaker bios, or feedback forms at trade shows and events directly from badges or handouts.

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Interactive Paper Use Cases

The applications for Interactive Paper are endless—and new use cases continue to emerge. Here are just a few proven examples. For strategic support or inspiration for your campaign, Artisan Colour’s digital marketing division can help you explore fresh, innovative ideas.

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Why It Works: The Proven Success of Interactive Paper

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  • Faster Interactions
    Interactive Paper initiates the digital connection in under 3 seconds, roughly 50% faster than the time it takes to frame and scan a QR code (approximately 5.5 seconds).
  • Higher Engagement Rates
    Faster interactions mean higher engagement rates. Campaigns achieve response rates up to six times higher than traditional print methods.
  • Higher ROI
    This extended engagement delivers more value per second of attention, with Interactive Paper campaigns averaging a 3x higher ROI than QR code campaigns.
  • Extended Attention Spans
    Interactive Paper holds attention for minutes, not just seconds, with an average engagement time of 3-4 minutes.
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Create and Manage Your Interactive Paper Campaign with Ease

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Every Interactive Paper campaign includes access to the Creation Portal, an intuitive platform with ready-to-use templates and real-time analytics to effortlessly create, launch, and optimize your campaigns.

  • Start with templates already wired for interaction, including INDD files with placeholders for buttons on Touch and tap zones for Tap—just add your branding, design, and messaging.
  • Templates and tools to create videos, surveys, forms, quizzes, and more for your Interactive Paper campaigns are also available in the Creation Portal.
  • Once your campaign is live, every interaction is tracked in your analytics dashboard. See how long users engage, where they interact, and which buttons perform. Know what’s working. Improve what’s not.

 

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Ready to launch your Interactive Paper campaign?

Contact our team of experts today to get started with Interactive Paper. 
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FAQs

Interactive Paper Touch is 5.82” x 8.27”, and Interactive Paper Tap is 3.38” x 6.77”. Both Touch and Tap are printed on both sides with a natural finish.

Absolutely. The digital content linked to through Interactive Paper can be updated at any time through the creation portal.

Yes, Interactive Paper uses 93% less paper than traditional print campaigns, and more than 80% of the paper is recyclable.

Sample boxes, folder cards, and POS displays are available for an additional cost.

Videos, quizzes, surveys, and clear CTAs perform best. Be sure to check out Interactive Paper's free tools and templates for creating digital content. If you need support with design or strategy, we can help, too.

Customers of Interactive Paper receive access to their Creation Portal, a digital platform that allows you to create, track, and manage all aspects of your campaigns. Data insights within the Creation Portal include:


  • Location data.
  • Usage data.
  • Open rates.
  • Recurring visitor data.

Interactive Paper works with almost all smartphones currently on the market.


  • Android devices have the NFC function activated by default.
  • iPhone XS, XR, 11, 11Pro, SE (2nd gen) work automatically.
  • iPhones 7 to X and 12 to 13 and newer work by accessing a built-in shortcut for the Interactive Paper iOS experience, which does not require downloading anything from the App Store.

You can also find a list of all supported smartphones here.