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Interactive Paper Technology for Direct Mail

In a world where everyone’s seen everything, how do you make your direct mail campaigns unforgettable? Interactive Paper is the answer.

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Welcome to the Future of Direct Mail

Statistics for BD

The technology is invisible.
The interaction is instant.
And the result is something direct mail has never done before: respond.

With Interactive Paper, the moment a smartphone gets close to a mail piece, the paper activates, launching into an immersive digital experience directly on the user’s phone that defies expectations.

Already proven across Europe in industries like healthcare, luxury, finance, and tech, Interactive Paper is now available in the United States, exclusively printed and distributed by Artisan Colour.

Interactive Paper Touch achieved a 50% recurring usage rate and an average engagement time of 2.4 minutes for BD.

Read the case study

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Two Interactive Paper Formats: Touch & Tap

Interactive Paper is available in two distinct formats—Touch and Tap—each designed to trigger digital content from a printed mail piece but optimized for different campaign needs.

  • Touch: Uses fingertip-sensitive buttons to guide recipients through structured, multi-step interactions.
  • Tap: Delivers a single, instant connection when the phone makes contact with the piece.
Image of Interactive Paper Touch User Journey for 3M

Interactive Paper Touch

Direct mail with three built-in buttons.

Touch adds something no other print format can: three digital interaction points on a single mailpiece, similar to a digital interface. Each one can trigger a different action, making it perfect for structured communication and storytelling. Interactive Paper Touch also brings recipients back in, not just once, but again and again to achieve unprecedented recurring engagement rates.

How It Works
Each button is a conductive ink circuit printed directly into the design and wired to an embedded NFC chip hidden within the sheet. When a user presses a button with their fingertip, the circuit completes, triggering specific content on the user's smartphone without needing an app, camera, or QR code.

Use Interactive Paper Touch for:

  • Sequenced content across multiple buttons
    (e.g., intro video → product demo → offer redemption).
  • Brand storytelling or guided product walkthroughs.
  • Training and educational content.
  • Guided sales enablement tools.
Interactive Paper One Tap Instant Engagement of Engine coming out the screen

Interactive Paper Tap

One tap. Instant engagement.

Interactive Paper Tap is built for campaigns that need speed. There’s no need to press or scan. Recipients simply tap the paper with their phone, and the content loads automatically. A single tap can instantly launch an AR product demo, open an RSVP page, or deliver a personalized offer.

How It Works
Each mail piece contains a thin NFC chip—the same technology behind Apple Pay. When tapped with a compatible smartphone, the chip instantly launches digital content. There’s no app, QR code, or camera required; just tap and go.

Use Interactive Paper Tap for:

  • Launching AR (augmented reality) and product videos.
  • Creating a single, focused CTA with minimal steps.
  • Driving immediate conversions.
  • Lifestyle videos and brand overviews.

Campaigns using Interactive Paper Tap achieve, on average, 6x higher response rates compared to QR code campaigns and achieve up to a 36% response rate.

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How Interactive Paper Fits Into Your Direct Mail Strategy

Interactive Paper Touch and Tap are designed to integrate seamlessly into any direct mail strategy. They can be sent as a standalone piece mailed inside an envelope or inserted with other assets, such as:

Welcome Kits
Product Launch Kits
Catalogs & Magazines
Product Sample Boxes
Loyalty Campaigns
B2B Outreach & Prospect Follow-Ups
Enrollment & Onboarding Kits
Event Invitation Packages
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Two formats of Interactive Paper.
The same unprecedented performance.

Info Graphic of 2 Different Types of Interactive Paper
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Why Interactive Paper is So Effective

Statistics of why Interactive Paper is Effective

  • Faster Interactions
    Users can access content in under three seconds, 50% faster than QR codes. There’s no delay, disruption, or process, just immediate interaction.
  • Longer Engagement Times
    With Interactive Paper, your audience is engaged for minutes, not seconds, so engagement times average over three minutes per user.
  • Higher Response Rates
    Faster engagement times result in response rates up to 6 times higher than traditional direct mail campaigns.
  • Higher Recurring Engagement Rates
    Interactive Paper gets your audience to interact and keeps them coming back with recurring engagement rates averaging 33%.
  • Clean Design Integration
    The invisible Interactive Paper technology means your designs remain pristine. Unlike traditional QR codes that can disrupt the visual appeal of printed materials, Interactive Paper incorporates invisible NFC technology into the paper. This ensures that the aesthetic quality of the campaign is preserved while still providing interactivity.
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Interactive Paper Creation Portal

The Platform Behind the Technology

Every Interactive Paper campaign includes access to the Creation Portal—a centralized platform built to manage layout, content, and analytics for both Touch and Tap formats.

  • Access to ready-to-use templates for both Touch and Tap formats, with pre-configured interactive zones.
  • Use pre-designed tools and templates to create digital content for your Interactive Paper campaign, including videos, forms, quizzes, AR content, and more.
  • When your campaign goes live, your dashboard tracks every interaction, including:
    • Location data.
    • Usage data.
    • Open rates.
    • Recurring usage rates.

Want hands-on support?

We’ve got you covered.

Interactive Paper is designed to be straightforward, but if you’d like help with any part of the process, our team is available to assist. From strategy to execution, we can support as much or as little as you need, including:

  • Campaign planning and format consultation.
  • Design and layout support.
  • Interactive content development (video, AR, and more).
  • A/B testing and personalized campaigns.
  • Packaging, kitting, and mailing.
  • Update digital content anytime through the Creation Portal. The digital content linked to each tap or touch point can be updated at any time, without reprinting or remailing. Change the offer. Swap the video. Updates are easy and go live instantly.
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Ready to get started with Interactive Paper?

Connect with our helpful and friendly experts today to get started on your Interactive Paper direct mail campaign.
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Interactive Paper Direct Mail Campaign FAQs

It comes down to strategy. Use Touch when your message unfolds in steps, such as education, storytelling, or product guidance. Use Tap when you want a fast action, such as RSVPs, redemptions, or content previews. We’ll help you map the right format to your goals during planning.

Every Interactive Paper mailer includes clear visual cues that guide the user, including subtle icons, on-page messaging, or printed prompts near interactive zones. We also help you design the piece to intuitively communicate what to do based on your campaign goals.

Yes. You can create segmented content experiences for different audience groups, and we support dynamic personalization strategies—including unique URLs, geolocation content, and A/B testing—through the Interactive Paper platform.

While Interactive Paper interactions are about 50% faster than scanning QR codes, other comparisons highlighted include:


  • Interactive Paper requires just a touch or tap, whereas QR codes require opening a camera app and scanning.
  • Interactive Paper typically results in much longer engagement times (minutes vs. seconds) and higher recurring engagement rates (average 33%).
  • Significantly higher response rates (up to 6x compared to QR codes).

Yes, Interactive Paper starts at a 500-piece minimum, making it ideal for targeted, high-impact campaigns. Pricing scales with volume, and we offer competitive breaks for larger quantities. We’ll help you find the right balance between reach, impact, and budget.