Personalized Printing

Every customer is unique, and your print marketing campaigns can be, too. With variable data printing, every element of a printed piece can be personalized for individual recipients or distinct audience segments–including names, images, colors, offers, calls to action, and more. The result? Increased response rates, customer retention, and sales.

Ignite
Engagement

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Adding simply a person’s name boosts response rates by 135%.¹ Adding three elements of personalization can boost rates by 1,000%.²

Nurture Existing
Customers

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78%³ of consumers are more likely to become repeat customers if a business sends personalized communications.

GENERATE MORE
REVENUE

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Businesses across all industries report that personalized print marketing strategies have increased revenue by as much as 25%.³

1Postalytics 2Xerox 3McKinsey

Personalized Print Solutions by Artisan Colour

Artisan Colour is your one-stop shop for personalized print campaigns. From concept to completion, we meticulously manage every detail so you can rest assured that your campaigns are noticed, remembered, and acted upon. We implement the latest digital printing technology and the finest materials to ensure that your print campaigns look as amazing as they are effective.

Keep reading to learn how Artisan Colour can help your business harness the power of personalized print.

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Personalized Print Marketing Made Easy

With variable data printing, there's no need to create thousands of individual design files to personalize print materials for each recipient. All it takes is one design file template, and our team will map the variable data to specific areas within that template and ensure your personalized print campaigns are produced, printed, and distributed with precision.

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Track Print Campaign Performance and ROI

Variable data printing can personalize more than text and graphics. Add unique identifiers and tracking codes–such as QR codes, personalized URLs, and offer codes–to your print marketing materials to track performance, calculate ROI, and watch your marketing strategy evolve with every print run.

Ensure Print Materials Are Always Current

Print materials are never outdated with personalized QR codes linked to real-time data feeds–such as up-to-the-minute MLS listings, industry news, or real-time availability. This personalized link to current information curated for individual recipients means your print campaigns are always timely, relevant, and able to adapt to trends quickly.

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Integrate Digital Marketing Campaigns with Personalized Print

Your digital campaigns are working hard, but variable data printing amplifies your digital reach and turns online interactions into physical touchpoints. Targeted emails can seamlessly transition to personalized direct mail campaigns, brochures, flyers, and more to create a cohesive brand experience that's impossible to ignore.

See Personalized Print Marketing in Action

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The applications of variable data printing are nearly endless:

Direct Mail Campaigns: Turn generic mailers into personalized invitations that drive action.
Customer Loyalty Programs:Reward your most valued customers with tailored offers and exclusive content.
Fundraising Efforts: Connect with donors on a personal level to boost donations and support.
Product Labeling and Packaging: Create custom labels, packaging inserts, and thank you notes that enhance the customer experience.
Multilingual Marketing: Reach global audiences with personalized materials in their native language.

Personalized Print Marketing FAQs

How does variable data printing work?

Variable data printing is a digital printing process that allows for the customization of each printed piece within a single print run. It works by combining a design template with a data source, such as a customer database.

The design template includes placeholders for the variable data, like names, addresses, or purchase history. During printing, variable data printing software pulls the relevant data from the database and dynamically inserts it into the designated placeholders on each individual piece. This results in personalized messaging tailored to each recipient.

The data utilized can range from basic personal information to more complex behavioral data or preferences. Strategic printed messaging allows businesses to create highly targeted and relevant marketing materials that resonate with their audience on a personal level.

What types of print materials can be personalized?

As a full-service digital printer, we can apply variable data printing technology to a wide range of print materials including brochures, flyers, letters, envelopes, labels, posters, signage, packaging, and more.

What types of marketing campaigns are best suited for variable data printing?

Variable data printing is highly versatile and is best suited for print marketing campaigns that benefit from a high degree of personalization, including direct mail, customer loyalty programs, fundraising, promotional offers, product labeling, multilingual materials, digital engagement through PURLs, and personalized event invitations.

Do personalized print campaigns take longer to print than generic print runs?

Variable data printing software integrates directly with our printing press, which means that we can print 100,000 personalized print pieces in the same time it would take to print 100,000 non-personalized pieces.

Can print materials be personalized for different languages?

Absolutely, with variable data printing, print materials can be personalized in the language of the recipient or target audience. Images, colors, and other elements can be tailored to reflect cultural nuances to make communication more effective and respectful.

IgniteEngagement

Nurture ExistingCustomers

GENERATE MOREREVENUE