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Direct Marketing: The Benefits of Variable Data Printing

Looking for an innovative way to take your marketing campaign to the next level? Personalized direct marketing mailers are the way to go. Though, it’s not enough to just simply print a batch of duplicate mailers with zero regard for your audience. Personalization is the key and also a necessity for quality mailers. For direct marketing, this means variable data printing.

What is variable data printing?

Variable Data Printing is a method of digital printing that uses software to personalize each piece of print. The unique information is stored and gathered from your companies personal database or external file. Elements such as text, images, and graphics can be changed from one printed piece to the next, without slowing down or stopping the printing process. This method is used for direct marketing, advertising, customer relationship management, brochures, invoicing, postcard campaigns and more.

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How does this benefit direct marketing?

We have most likely all received those generic letters and flyers in the mail. They are very easy to spot and even easier to ignore. People are more likely to engage with mail contents that are custom tailored just for them. Of course, it should also go without saying that any increased engagement towards your direct mailers will ultimately improve the return on your investment.

Here is some of the collected data to prove it:

  • > 86% of consumers say personalized marketing leads to a buying decision. (Infosys)
    > 75% of consumers like it when brands personalize messaging and offers. (Aberdeen Group)
    > 80% of consumers like it when retailers provide personalized suggestions. (DigitalCommerce360)

Connect with Your Audience

Focus your direct marketing on what the customer values. Personalization will allow your company to better relate and with this, possibly start new relationships with potential customers. Now is the time to stop producing 100 copies of one document, delivering one message to 100 different customers. Variable data printing can easily produce 100 custom printed documents with a unique personalized message for each one.

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A Printer You Can trust. Artisan Colour

At Artisan Colour, we believe that even the smallest sized print jobs have the capability to deliver big time results. With our state of the art digital printing equipment and 20 years in the industry, it has never been easier targeting new and existing customers utilizing personalized print. For more information about our professional printing and design services, contact us today