Want to make your brand stick? The solution might be smaller than you think.
Custom stickers and labels are pint-size branding powerhouses that pack a visual punch far beyond their size. But in this article, we're not talking about generic, run-of-the-mill stickers and labels.
Thanks to cutting-edge digital printing technology, stickers and labels have become high-tech brand boosters designed to captivate target audiences. From metallic inks that shimmer to UV-reactive and scratch-off inks that engage, the possibilities are endless.
Keep reading to explore the boundless potential of custom stickers and labels for your business, including:
- Eye-Catching Stickers and Labels with Specialty Inks
- Custom-Printed Stickers and Labels with a Personal Touch
- Creative Inspiration, Ideas, and Real-World Applications
Eye-Catching Stickers and Labels with Specialty Inks
Modern digital printing technology has opened up a world of creative and functional possibilities.
Here's a taste of what's possible:
Metallic inks create a reflective, shimmering effect that adds a premium appearance to stickers and labels. These can range from subtle pearlescent effects to bold, metallic hues, all achieved in a single pass through a digital printing process that integrates metallic ink with CMYK colors, resulting in a full spectrum of metallicized colors.
Scratch-off inks aren’t just for lottery tickets anymore; they turn stickers and labels into an experience. There are limitless ways to use scratch-off inks to engage with customers.
For example, a brewery can add a scratch-off sticker to bottles that reveal the answer to a “Test Your Beer Knowledge” question.
Invisible inks reveal hidden messages, patterns, and security features under UV light. They are ideal for interactive promotions or driving target audiences to specific actions, such as visiting a trade show booth to see if they've won a prize.
Fluorescent inks, including pink, orange, yellow, and green, make your marketing collateral, stickers, and labels pop with eye-searing neons that can’t be ignored.
These inks expand the color range beyond the typical CMYK printing gamut, allowing for designs that glow on the shelf. For instance, fluorescent inks can be used on sports drink labels to stand out even in the busiest convenience store cooler.
The best part? These specialty inks play well together, allowing for unprecedented color combinations. From layering metallic sheens over fluorescent hues to hiding messages beneath scratch-off surfaces, the possibilities for creative expression are endless.
Custom-Printed Stickers and Labels with a Personal Touch
Remember when getting something with your name on it felt special? Now, imagine doing that for every single customer. Thanks to a digital printing technology called variable data printing, mass personalization isn't just possible; it's downright easy.
Variable data printing allows each sticker or label to be personalized for individual customers or audience segments, making each interaction with your business feel unique and special.
Here are just a few of the ways stickers and labels can be personalized with variable data printing:
- QR Codes: Add QR codes to labels that link to personalized offers or content.
- Special Offers: "Sarah, here's 20% off your favorite flavor!" sticker added to products based on purchase history.
- Sequential Numbering: Used for limited editions or authenticity tracking, such as "You've got bottle #42 out of 100!"
- Names: Not just "Dear Valued Customer," but "Hey John!" on every package or product.
Creative Inspiration, Ideas, and Real-World Applications
Now that we've covered the possibilities of specialty inks and personalization, here are some ideas and inspiration for how your business can leverage these innovative sticker and label printing techniques.
Interactive Event Inserts: Create interactive inserts using UV-reactive or scratch-off inks to drive booth traffic. For instance, inserts in trade show bags or magazines featuring a scratch-off area that reveals a unique code or prize. Attendees scratch off the area to reveal their code or prize, which can be redeemed at the booth.
Interactive Loyalty Program Stickers: Enhance customer loyalty programs with scratch-off stickers or labels. For example, a coffee shop could add scratch-off stickers to their coffee cups that reveal points or rewards that customers can redeem for free drinks, promotional products, or branded merchandise.
Personalized Subscription Box Labels: A subscription box service can use variable data printing to create personalized labels for each subscriber. Each label includes the subscriber's name, a QR code linking to personalized content or offers, and a special message based on their preferences. For instance, a beauty box could have labels saying, "Hey Sarah, discover your new favorite shade!" with a QR code linking to a video tutorial on using the included products.
Seasonal or Time-Sensitive Packaging Updates: Custom stickers and labels with fluorescent and metallic inks are ideal for fast and easy packaging updates. For example, a chocolate company can use labels with metallic inks to add a festive touch to standard packaging.
Metallic Inks for Luxury Product Packaging Labels: A high-end skincare brand can use metallic inks to create reflective, shimmering labels to enhance and customize product packaging. For example, a facial serum could feature a label with subtle pearlescent effects and bold metallic hues that align seamlessly with brand colors.
High-Quality Custom Sticker and Label Printing by Artisan Colour
High-quality custom stickers and labels are your secret weapon in the battle for attention.
However, not all printers are created equal. The right printing partner–armed with state-of-the-art digital presses and a team of color-obsessed experts–makes all the difference.
For over 26 years, Artisan Colour has blended traditional craftsmanship with modern technology to deliver best-in-class printing solutions for businesses nationwide.
Our comprehensive service offerings include:
- Print Services: Marketing collateral, catalogs, custom packaging, vehicle wraps, and personalized printing.
- Signage and Branding: Business signage, wall and window graphics, indoor and outdoor banners, trade show signage, and retail displays.
- Direct Mail Marketing: Direct mail campaigns, personalized direct mail, mailing lists, Informed Delivery, and integrated direct mail solutions.
- Marketing Fulfillment: Web-to-print, warehousing and storage, inventory management, kitting and assembly, and promotional products.
- Color Management: Prepress, premedia, online image libraries, photography, graphic design, and image retouching.
Contact us today and let us show you the difference Artisan Colour can make for your business.
